Visibility Strategy Builder
Show up where it
actually works for you.
Visibility is not about being everywhere. It is about being consistent where it counts. Answer seven questions and walk away with a strategy built around your energy, your strengths, and your audience — not someone else's playbook.
Context Optional
Paste your Expertise Inventory or Origin Story output here for a more personalized strategy.
If you have already completed Phase 01 tools, copy and paste the text from your results. The strategy will be built around what you actually know and who you actually are. You can skip this and proceed without it.
Question 1 of 7
How do you naturally communicate?
Not what you think you should be doing. What actually feels like you? Writing, speaking out loud, video, teaching in a group, one-on-one conversation, something else. Be honest about where you come alive.
Question 2 of 7
How much time can you realistically give to showing up publicly each week?
Be honest, not aspirational. A strategy built on two hours a week is better than a plan you abandon in three weeks. What does your actual schedule allow right now?
Question 3 of 7
Where does your ideal client actually spend their time?
Think about platforms, communities, media they consume, events they attend, podcasts they listen to. You do not have to be on every platform. You have to be on the right ones.
Question 4 of 7
What do you want to be known for?
The topic, the perspective, or the expertise you want to own. Not everything you do — the thing. What should someone think of when they think of you?
Question 5 of 7
What visibility activities have felt natural or energizing — even if you haven't done them consistently?
Think about the times you showed up and it felt good rather than like a performance. A talk that went well. A post that resonated. A conversation that turned into something. What formats have worked, even once?
Question 6 of 7
What visibility activities drain you or feel forced — even if you know you should be doing them?
This matters as much as what energizes you. A strategy that ignores your energy will not hold. What have you tried that felt like a performance, a chore, or just wrong for how you show up?
Question 7 of 7
What does realistic consistency look like for you?
Not what you wish you could do. What cadence, what format, what commitment can you actually sustain for the next 90 days without burning out? A modest pace you can hold is worth more than an ambitious one you will drop.
Your Visibility Strategy
Where and how to show up.
Built around your energy, your audience, and what you can actually sustain.
How to use these results
- Your Visibility Strategy — This is your north star for showing up. Read it before you make any content decision, platform decision, or visibility investment. If something doesn't fit it, it can wait.
- Your Primary Format — Lead with this. Every piece of content you create in the next 90 days should live in this format first. Repurpose after, if at all.
- What to Stop — This section may be the most valuable. Stopping the wrong things creates the space and energy to do the right things consistently. Take it seriously.
- Your Consistency Anchor — This is the one non-negotiable. Even when everything else slips, this stays. Build the rest of your visibility plan around protecting this commitment.
- Your 90-Day Focus — Use this to set a single goal for the next 90 days. Share it with someone who will hold you to it. Then come back and build from there.
- Take it to an AI tool — Upload this PDF to Claude or ChatGPT alongside your Expertise Inventory and prompt it to draft a 90-day content calendar, a LinkedIn bio, or a pitch for podcast guesting. Your visibility strategy becomes the brief so the AI is not guessing at your direction.